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Hochschule Deggendorf

MGMT 252i - Writing Skills for Business

Objectives

The main aim of this course is to help non-native English speakers to write in a fluent, coherent and well-structured manner that communicates effectively and meets the cultural expectations of a native English-speaking audience. This course also serves as preparation for the writing of a bachelor thesis and helps students more thoroughly comprehend technically written sources of information. Improved writing skills prepare students for a future career in international business in an English-speaking environment where skills in both speaking and writing are necessary for successful communication and successful business practices.


Content

  • Introduction
  • Writing Assessment and Final Exam
  • Let`s Begin: Paraphrasing sentences, writing paragraphs with topical sentences, identifying parts of sentences, correcting fragments
  • More paraphrasing sentences, making logical assertions in essay writing, identifying and correcting run-on sentences.
  • Improving Paragraph Structure in Reports: Organizing ideas, relating ideas to linking words and phrases, writing first paragraphs.
  • Improving Paragraph Structure in Reports: using reporting words, selecting and ordering information, punctuation and use of commas
  • Organizational Framework (cause and effect, problem and solution)
  • Business Letters and Memos
  • Summarizing a story, writing introductions and conclusions, adding coherence
  • Writing Persuasive Essays, Stating an Opinion
  • Stating an Opinion
  • Grammar and Punctuation Guidelines
  • Exam Practice: Improving Most Common Mistakes: Pronoun agreement and clear reference, avoiding gender bias, avoiding vague pronoun reference
  • Revision

 

MGMT 252ii - Introduction to Tourism

Objectives

Tourism is a complex and multifaceted phenomenon. It is currently the world's largest industry, with annual revenues of approximately $3 trillion. Transnational corporations based in the West (including companies like Pepsico, Marriott, McDonald's, and Disney) manage much of the industry; promoting particular places and sights and providing tours, travel arrangements, accommodation, food, entertainment, and even souvenirs.

This course begins with the history of tourism and introduces students to techniques tour operators and travel agencies in this industry use to transact business, market their services, manage their finances and compete effectively. Upon completion of the course, students should be able to develop a workable concept for a tour package or travel agency.


Content

  • History of Tourism
  • Development of Tourism
  • No Frills – Low cost Airlines
  • Tour Operators and Travel Agencies:
    • Packaging of a tour, including “package tours” and “tailor made tours”
    • Economies of scale
    • Channels of distribution
    • Infrastructure
    • Destination representatives
    • PEP offers for travel agents
    • Direct sale
    • Tour costing
    • Diversification (profit-distribution)
    • Set up of a tour operator department
    • Brochures, including basic marketing aspects for the set up of a brochure
    • Cash flow calculations
    • IT
    • Capital costs
  • Travel Agencies
    • Partnerships
    • Cost calculations
    • Capital requirements
    • Premise decision
    • Equipment
    • Target segment
    • Staff planning

 

MGMT 252iii - Train the Trainer

Objectives

Many high profile international projects fail because of the “people factor” and not due to problems with data collection or analysis. Getting employees to work together smoothly and effectively is one of the biggest challenges management faces. This is even truer when the workers are culturally mixed or based in different parts of the world.

In this course, the participants learn how to plan, conceive and run team-building and team-development sessions. They learn how and where team concepts can be deployed. The participants also develop an understanding of interactive processes and their effects on cooperation and management effectiveness. Their introspection skills are also developed; they gain awareness of personal relationships and communication patterns as well as their own role within a system of people working together on specific tasks.

The participants also learn how to adapt their team development measures to the business environment, e.g. crisis situations, and acquire the judgment to realize when and what type of outside assistance is called for.


Content

This course is based on the requirements of trainers for international team-building workshops conducted for corporate clients. Participants are expected to deepen their knowledge of the following topics:

  • team development phases
  • roles in teams according to Belbin
  • phases of team-building processes (opening & closing, progression, etc…)
  • levels of reflection (the team process, one’s own behavior in this process, one’s behavior as a facilitator outside of and still influencing the team process)
  • questioning techniques and their different effects on an interactive process (e.g. systemic circular questions)
  • systemic vs. individually-oriented approach
  • understanding the role and the attitude of a facilitator
  • personal feedback and the use of personal feedback as a tool influencing and forming business culture
  • characteristics of international and virtual teams

 

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